People Do What They Feel Not What They Think
Design moves us because it gets inside our imagination. It’s music for the eyes. It insinuates itself more than it announces itself
Nassim Taleb says “There is more money in designing a shoe than in actually making it – Nike, Dell and Boeing get paid for just thinking”
Daniel Pink says “According to research at the London Business School, for every percent of sales invested in product design, a company’s sales and profits rise by an average of 3 to 4 percent, ”
Marshall McLuhan says “Everybody experiences far more than he understands. Yet it is experience rather than understanding that influences behavior”
Forget trying to get people to understand you, move them.
It’s more fun, efficient and as it turns out – more profitable.
Stores In Minnesota said
am January 1 2011 @ 2:40 am
Everyone will have a different opinion or feelings regardless of the season or time of year. Music helps shape what we think and feel.
Randy Furco said
am March 16 2011 @ 1:59 pm
Good post. Disney has mastered this concept. Works in evangelism also. Move them with the Gospel of Christ w/ demonstrations of The Spirit and it ill shake them out of their sleep.
Mary Hardy said
am November 8 2011 @ 3:26 pm
Great job very informative thank you
Amy Martin said
am January 1 2012 @ 9:13 pm
Brilliant! And Amen.