The economics are simple.
Your church provides a service to the customer. She – the customer – values your service.
How do you know? She pays.
Today.

Next week if you don’t provide such service, what happens?
She walks.
Enough walkers and you’re no longer in business.
That faithful customer isn’t so faithful anymore is she?
You can blame her, sure. Maybe she misunderstood you or your service. Maybe she got cynical and didn’t understand that you had such good intentions.
The scary thing is that none of that matters. She’s paying someone else for church now – not you.

You can come up with all kinds of reasons why she left – some of them might even make you feel better but there’s no changing your bottom line (without her).
In order for your economics to work, you need another paying customer. Any ideas?

None? Really.

Better pray for some manna then because if you won’t go out and find new customers then, by default, you’re waiting for them to fall out of the sky.

Tags: customers, economics of church, manna